I'm Gerry, a brand and UX/UI designer who thinks strategically
Two decades of diverse projects, one consistent goal: design that works
Tools of the trade
A few essentials in my arsenal
MY SKETCHBOOK
100%
FIGMA
95%
INDESIGN
85%
ILLUSTRATOR
95%
PHOTOSHOP
90%
AFTER EFFECTS
70%
PREMIERE PRO
50%
Over two decades, I've learned that the best branding and UX/UI work comes from curiosity and collaboration. I love digging into what makes a brand tick, then translating that into visual systems and digital experiences that actually connect with people. Whether it's building a brand from the ground up or redesigning an interface to work better for users, I approach every project as a puzzle worth solving. When I'm not designing, I'm biking, painting, or exploring trails—always observing, always finding inspiration in the world around me.
Featured work
Timeline
2006-2008
Summit Projects
Designer
I cut my teeth in the world of digital design right after graduating, diving into the Flash era with multiple web design projects and gaining a wealth of knowledge along the way.
2008-2010
Opus Creative
Sr. Designer
I continued my journey in Portland where I moved into a senior design role. I led numerous e-commerce web design projects and coordinated engaging interactive online and print campaigns.
2010-2013
The New Group
Art Director
I progressed into a creative lead role, refining my skills in web design, video, global branding projects, and print and online advertising campaigns.
2013-2018
Downstream
Sr. Designer
I had a unique opportunity to be a creative and experience design lead, working on large-scale applications and touchscreens for global clients, including professional and college sports teams.
2018-2025
3/Thirds
Associate Creative Director
I transitioned from art direction to creative team leadership, where I shaped unique concepts and solved creative challenges alongside a talented design team. I drove innovative marketing strategies that captivated audiences and propelled brands to success.
2025-Present
Freelance
Creative Director
I'm a freelance creative director and designer, partnering with agencies to lead projects that need strategic creative expertise. My experience across industries and disciplines means I can step into different roles seamlessly—whether it's brand development, UX/UI design, or creative direction. I love the challenge of joining new teams, understanding what they need, and finding smart solutions that work.
Let's Connect.
GET IN TOUCH
Interested in having a conversation or just chatting?
I'd love to hear from you.
Connect with me on LinkedIn.